To rebrand and relaunch syn-fm in early 2003, an illustration was developed that featured a growing foetus inside an ear. This was preceded by a five-week poster campaign that illustrated the child development process, each one using the syn fm logo as the focal point, culminating in a wax-sealed birth announcement launch invite. Media kits were assembled using disused 12” record sleeves, which contained media releases and other collateral, and then sealed using a semi-transparent custom vinyl sticker.
